The BBQGuys’ online experience is as important as their physical showroom. As a premium brand, they strive to provide shoppers with a premium experience. The company has in-house creative experts who create its own content, which means the company doesn’t rely on manufacturer-generated images on product pages. They also produce instructional videos to help shoppers understand BBQ products. This premium experience is key to the BBQGuys’ online success.
After two successful years in Baton Rouge, BBQGuys is expanding to metro Atlanta. The company, which was previously based in Baton Rouge, has announced plans to go public and open a second location in Atlanta. In January, RocaPoint Partners announced it would invest in the Atlanta-based company, partnering with Eclipse de Luna to open its third Atlanta location in Halcyon, a $370 million mixed-use development in Alpharetta.
While Petersen will continue to lead the company’s category management structure, the move will further enhance BBQGuys’ position as a destination for outdoor kitchen and living space purchases. In addition, the new partnership will allow BBQGuys to continue focusing on building its brand as well as its national sales center. It will also expand the company’s presence in the market by introducing a new national advertising campaign featuring the Manning family and the BBQGuys logo.
Halcyon, an office park and urban community, is set to open its second phase. The new buildings will feature wellness-minded construction and design, including the AKA studio. The first building in Halcyon is already anchored by Morgan Stanley, and the developers plan to open a third building in the future. In the meantime, BBQGuys will move into Building 1100, which is under construction and is expected to be completed next year.
The BBQGuys’ online experience is essential to their brand. The company’s in-house creative team creates its own product images and content, eliminating the need for manufacturer-generated imagery on product pages. The brand also produces instructional videos that highlight the many benefits of their products and services. In 2008, the company landed on Inc. 5000’s list of fastest-growing private US businesses. In 2019, the company consolidated all of its sister sites under the BBQGuys brand, further enhancing the shopping experience.
The company began as The Grill Store & More in 1998. During the dot-com bubble, the company transitioned its business model to include online retail. Today, the company employs nearly 200 people and operates two showrooms, one in Baton Rouge and another near Atlanta. The Baton Rouge, La.-based company has over a million customers worldwide. Its products range from specialty grills to outdoor kitchen accessories.
BBQGuys is an online barbecue retailer that started in 2008. Originally called Grill Store & More, the company switched to an online presence during the dot-com boom. It was named Small Business of the Week in the United States in 2019, and the company was acquired by private equity firm Brand Velocity Partners in late 2020. Founded in 2008, BBQGuys is one of the fastest-growing companies in the industry.
The company has been growing at a 27% annual rate for the last 15 years. Its acquisition by Brand Velocity Partners helped it achieve this growth. The company has also grown its portfolio of owned brands, including Blaze, Victory, and Weber. The new ownership has increased the company’s focus on its national sales center and the BBQGuys PRO customers. However, it is unsure whether it will be able to capitalize on this growth.
The Grill Store & More started out as a brick-and-mortar retail store in Baton Rouge, Louisiana. Today, it is a leading online barbecue retailer offering barbecue grills, outdoor kitchen equipment, and accessories. The brand has expanded into Southeast Louisiana. The company didn’t ignore the growing online marketplace, however. BBQGuys launched its entry-level Victory grill line in summer 2021, and it’s currently selling it directly to consumers. It also sells its more expensive Blaze grill line online and through authorized dealers. The cost of a freestanding Blaze grill can run upwards of $6,800.
In addition to selling a range of grill brands, BBQGuys also offers a free double access door with select Blaze products. These products include a built-in gas grill, griddle, and smoker. The Signature outdoor storage unit is made from 304-grade stainless steel and has a Lifetime Warranty. The Victory Kamado Grill and Smoker, valued at $359, comes with a free heat deflecting stone.
The company’s website includes several video tutorials shot in two onsite studios. These videos show cooking techniques and recipes for barbecue lovers. The chefs, many of whom have had restaurant experience, are featured on the site as well. The company’s sales growth is due in part to its push to build relationships with contractors. Today, the company has over 2,700 contractors and is able to offer 3-D outdoor kitchen designs. You can get an idea of the type of outdoor kitchen that would best suit your space.
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